The Company

... was founded by Anna Lee Husband in 1999 as a home based sole proprietorship originally called Triketrails. Daughter Kate's progressive neurological disorder spurred Anna Lee's quest to acquire suitable leg strengthening and range of motion enhancing mobility solutions. With little local access to and/or knowledge regarding the available options, Anna Lee found herself involved in the adult trike and recumbent tricycles business.

The company's innovative pace setting secure online shopping module (Triketrails.com) soon facilitated continent wide drop shipments of several trike brands such as Trailmate adult trikes & Penninger recumbent trikes (USA). In 2001 product offerings were expanded to include Greenspeed recumbent tricycles (Australia) and later the Optima recumbent cycles and Berg Go-Karts (Netherlands) followed and shipments expanded to include all continents.

Triketrails' retail store opened in March 2002 in Whitby, Ontario as the North American showroom for Optima Ligfiets. In early 2003 Triketrails introduced the Challenge & M5 brands (The Netherlands), HP Velotechnik, Toxy, Anthrotech & Hase (Germany) and more. Online sales and international shipments of fine recumbent cycles were a mainstay of that business model. Eventually economic factors influenced a shift away from the trikes only branding and online sales softened due to the strengthening Canadian dollar. Import costs drove skyward as the Euro strengthened and shipping & duty charges rose.

Operations moved to a larger showroom under Oracle Cycle Works signage in October 2004. With the formal hire of Jack Sochacki as shop manager and full-time mechanic, the team expanded to 2 persons. During evenings and weekends, David Husband lent sales & customer support at the store. That retail outlet featured Burley, Easyracers, HP Velotechnik, Catrike and Greenspeed models, and customers enjoyed the abundant outdoor demo facilities and uniquely quiet setting located on Whitby's beautiful Waterfront Trail.

Oracle Cycle's retail operation offered Canada's largest & finest selection of recumbent bicycles and related parts and accessories. It gained a solid reputation as Toronto's only source for knowledgable recumbent sales and outstanding service. But unpredictable and often unresponsive supply channels remained a concern.

Three years of extensive collaboration between Anna Lee and Jack spawned the development of the Oracle recumbent road bicycle brand. Combining Anna Lee's knowledge of the world's finest recumbent cycles, their geometry, handling, component specifications and North American marketing opportunities with Jack's engineering & design training, his expert knowledge of high end bicycle components & their mechanics, years of bike building and his road race champion background ... the team brought to market the all new performance oriented and easy handling Oracle brand of recumbent bicycles.

The first Oracle brand recumbent bicycle, the Oracle Omega, was launched in February 2005 at the Advil Outdoor Adventure Show in Toronto. In March 2005 the Omega had a successful showing at the Toronto International Bicycle Show.

Plans are underway to develop more Oracle models showcasing Jack's design flair and built to Anna Lee's specifications. With the manufacture of Oracle brand frames and direct import of components, several layers have been cut from the dense distribution maze. This means incredible savings to the consumer. Oracle has subsequently developed a sustainable business model that is comparatively free of supply constraints - meaning accurate production capacity forecasts and timely order delivery. Realized production cost savings will continue to be passed along to Oracle's valued customers.

The retail storefront closed in January 2006. Through Q4 2007 efforts remained focused on the manufacture and production of Oracle brand fine recumbent road bicycles with the highly acclaimed Oracle Omega earning a reputation for superb quality and value.

Oracle Omega demos take place by apointment in Oshawa, Ontario. For January 2008 Oracle Cycle Works looks to cultivate and expand its new dealer network to encompass select bicycle shops throughout Canada and the United States.

For further information contact the company owner, Anna Lee Husband, 905-718-7080 or by email: anna_lee@oraclecycleworks.com.

 


 
 
rider Sam Whittingham IHPVA races 2001 photo by Anna Lee Husband
copyright Oracle Cycle Works - 2007 - all rights reserved